研究重点

 

 研究重點


1.顧客滿意度研究
       消費行爲心理研究、消費滿意度評價、滿意度影響因素研究、滿意度對産品/服務的影響、消費者滿意度期望分析。

2.品牌及企業形象研究
       包括品牌及企業知名度、品牌及企業美譽度、品牌忠誠度、品牌建設、品牌人群定位、品牌個性定位、品牌形象、品牌測試、品牌延伸、品牌對購買的影響、品牌傳播途徑及效果研究。

3.細分市場研究
       市場環境分析、行業分析、進入機會分析、目標和潛在消費者研究、市場細分、市場進入策略、市場份額動態、價格變化趨勢、市場促銷效果。

4.消費行爲研究
       消費習慣研究、消費態度研究、消費需求研究、購買動機研究、消費者決策過程及影響因素分析、消費者生活特性分析(China Values)。

5.産品研究
       新産品開發研究、概念測試、産品屬性測試、命名測試、産品測試、包裝測試、促銷測試、營銷創意測試、市場進入策略研究、營銷組合研究、産品價格研究、分銷渠道研究、産品追蹤研究 。

6.廣告及傳播效果研究
       包括廣告方案測試、廣告策略、競爭對手廣告監測、資訊傳播主題及方案測試、媒體接觸習慣調查、傳播效果跟蹤測定。

7.競爭對手與策略分析
       競爭行爲分析、競爭資源和組織、競爭定位和策略、對比分析、競爭對手廣告宣傳策略分析。

8.投資評價研究
       零售業投資環境研究、商圈研究、投資風險預測、投資收益率分析、投資綜合效益比較。

9.資料挖掘研究
       針對企業大量的資料積累,進行有針對性的再次可利用挖掘。將歷史和現有的用戶資訊、銷售資訊、行業資訊等進行分類統計分析,從中找出對今後的工作具有前瞻的結論。比如電信系統根據現有客戶的使用模式變化、背景資訊分析,可以建立現有用戶滿意度與流失傾向預警,以便對這些流失可能性高的客戶有針對性地採取主動營銷措施。

10.跨國商務諮詢
      配件商與組裝商尋找、外包生産、行業研究、行業目錄等。

11.直複營銷
      電話營銷(40線)、Email營銷、Web營銷、會議營銷等。

12.企業培訓
       開展市場研究系列課程培訓(問卷設計-抽樣執行-資料處理-SPSS統計分析-報告撰寫等);SPSS專項培訓(資料處理-基礎分析-高級分析-相關分析軟體與方法);竟爭情報研究培訓(競爭情報基礎與體系設計-競爭體系研究方法與收集方法-競爭資料資料分析方法與報告撰寫陳述);滿意度與服務提升系列課程培訓(CRM、服務營銷、服務管理、投訴處理等);創新營銷系列培訓(定位、品牌、細分等)。

 

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Our Research
 
1)Consumer Satisfaction Research
Including Consumer Satisfaction Evaluation, Influence Factor of Satisfaction Research, Satisfaction Influence to Product and Service, Consumer Satisfaction and Expectation Analysis.
 
2)Brand and Corporation Image Research
Including Brand and Corporation’s Perception, Brand and Corporation’s Credibility, Brand Loyalty, Brand Building, Target Consumer Positioning, Brand Character Positioning, Brand Image Test, Brand Extending, Brand Influence to Purchase, Brand Broadcast Way and Effect Research.
 
3)Target Market Research
Market Environment Analysis, Industry Analysis, Entering Chance Analysis, Target Consumer Research, Market STP, Market Entering Strategy, Analysis of Market Share, the trend of Price Variety Analysis, Market Promotion Effect Analysis.
 
4)Consumer Behavior Research
Consumer's Usability and Attitude Research, Consumption Research, Incentive of Purchase Research, Consumer Decision-making Process and Influence Factor Analysis, Consumer Life Character Analysis.
 
5)Product Reserch
Including New Product Developing Research, Conception Test, Product Character Test, Naming Test, Product Test, Packing Test, Promotion Test, Marketing Idea Test, Market Entering Strategy Research, Product’s Price Research, Sales Channel Research, Product Tracing Research.
 
6)Advertisement and Its Effect Research
Including Advertisement Scheme Test, Advertisement Strategy, Competitor’s Advertisement Monitoring, Information Broadcasting factor Test, The habit of Media Contacting Research, Broadcasting Effect Test.
 
7)Competitors and Competitive Strategy Analysis
Including Competitor’s Behavior Analysis, Competitor’s Resource , Competition Positioning and Strategy, Contrasting Analysis, Competitor’s Advertisement Strategy Analysis.
 
8)Investment Estimate Research
Including Investment Environment Research, Retailing and Commerce influence Research, Investment Risk Forecasting, Investment and Yield Analysis, Investment Integrated Benefit Compare.
 
9)Data Mining Research
To mine the mass data of corporation, to statistic and analyze the history and existing consumers’ information, sales information, industry information and so on, to find forecasting result.
 
10)Oversea business consulting
International OEM,components supplier and contract manufacturing, industry research and industry catalogue,etc .
 
11)Direct Marketing
Telephone marketing,Email marketing,Web marketing,Conference marketing, etc.
 
12)Technical training
Marketing Research Training
SPSS Training Competitive Intelligence TrainingSatisfaction Research and Service Improve TrainingMarketing training.

 

 

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